Okay, so you know that whole
blog post I
did a few days ago saying how I wasn’t
going to buy an iPhone 3G and listing all my
reasons? Well, scratch that. I mean, come on
people, you knew there was no way I was going to
let iPhone day pass without buying a brand new
iPhone, right? :)
Ok...so in my defense, I had no intentions of buying an
iPhone when I went to bed last night. I had downloaded
the iPhone 2.0 software on my original iPhone using the
“backdoor” method posted by
MacRumors.com and was very
pleased with the new functionality and the App
Store. So, I set my alarm for a regular wake up
time for Friday morning and figured if I happened
to get up early, then I’d head down to the
local Apple Store ONLY for the purposes of
documenting the event for the website and podcast.
Of course, I get up early and decide to head on
down. My entire day is pretty much
documented on Flickr so if you
want to see the pictures that go along, I’d
suggest you check out our iPhone 3G photos.
I arrive at the local Apple Store a little after
7am an already there are about 100 people in line in
front of me. When the doors open at 8:00 we make one
big jump in the line as the Apple Store lets in the
first 30 people or so, but after that the line pretty
much stalls. We knew that the lines would move slower
than they did last year because AT&T was mandating
that all iPhones be activated and a rate plan selected
in store. It wasn’t clear until later in the day
the seriousness of the activation problems that were
being had in the store. 30 minutes passed, and only the
first few people were slowly starting to trickle out of
the store and only then were people allowed to go in
one for one. We got the sense that this was not the way
things were supposed to work and the Apple employees
started to get worried. Keep in mind, I’m in
Florida and evan at 8am it was already well on
it’s way to 90 degrees. I was standing in line in
a suit and in the sweltering sun.
Speaking of the Apple employees, I have to stay
that they have been a total bright spot to the day. The
Apple Store was totally prepared on their end for the
crowd. They were giving out water, coffee, umbrellas,
and generally doing everything they could to make the
wait in line all the more pleasant. There were
employees going around the line to give out information
on AT&T’s rate plans, verify that customers
had the information they needed, and tried to get
everyone prepared for the activation process when they
went in the store. They were trying to take care of as
many problems out side the store as possible to
minimize needless waiting and make the activation
process as smooth as possible. They also had a few
employees out working the line with the new iPhone.
They were showing off the new features and allowing
people to touch and feel the phone for themselves. I
asked one employee if I could compare the speed of my
iPhone on EDGE with hers on 3G and she gladly agreed. I
typed in cnn.com in both browsers and was blown away.
The 3G iPhone loaded significantly faster than my
iPhone and it was at this point, about an hour and a
half after I got in line, that I was actually sold on
the new iPhone.
Time ticked on and it got later and later. Generally I
like to get to work between 8 and 8:30 but I’m
not really “due in” until 9. Though my
first appointment today was at 10:00 so I figured that
if I didn’t have my phone in hand by 9:00 then I
would be forced to leave the line. at 8:45 I was 26
people away from the door and things were still
crawling along. There was no way that I was going to be
in the store, musth less with the iPhone activated in
time to get to work. So, I had to leave without my
iPhone. I planned to try to return to the store around
lunch time in hopes the crowds had died down and I
could just walk in and pickup an iPhone, but
unfortunately my day got hectic and that wasn’t
an option. I tried calling the Apple Store several
times to get an idea of what type of stock they had but
he lines were constantly busy. By now the west coast
had come online and we were getting reports via Twitter
and the blogosphere that there were major nation wide
activation problems. Even if I had managed to leave,
there was no way I could have gotten an iPhone and
gotten back to work.
Seeing as I worked through lunch I decided to
leave about an hour early at 4:00 and headed back to
the Apple Store. Ironically, when I arrived in line I
was in almost the exact same spot as I was when I left
earlier in the morning. There were about 25-30 people
standing between me and the door and it took nearly an
hour just to get inside the store. Once I was inside
the store, we were greeted by more employees who
directed us to accessories and again confirmed that we
had all the information we needed, and in some cases
directed people to AT&T’s website to verify
information. It was another 30 minutes or so of waiting
in the store before I actually got to an employee to
activate my iPhone. The way it was setup they had about
20 employees around the store with handheld units doing
activation. You would be “assigned” one who
would stay with you one-on-one during the activation
process. My guy, Pete, was very friendly and we chit
chatted about his day while he was waiting for the
first phase of activation. He went into the back and
grabbed my 16GB black iPhone and I immediately felt at
ease. It wasn’t activated, and it wasn’t
bought, but it was in my hands and I wasn’t
leaving the store without it. I decided to stick with
my current rate plan, and just add the 200 text
messages for an extra $5 a month. Although my iPhone
activation went off without a hitch, it still took
about 15 minutes for the process.
Once this was done, I was directed to another
employee who would activate my phone with iTunes. This
was the part I was dreading because I heard that this
was the major cause for the slow down earlier in the
day. Though much to my surprise, within a minute I was
activated and ready to go. All in all, I spent more
than 4 hours today at the Apple Store, but based on
what I’m reading this wasn’t all uncommon.
Though again, I can’t stress enough how great the
Apple employees were throughout this entire process.
While talking to Pete I was pleasantly surprised when
he told me that everyone seemed really cool and they
hadn’t really had any problem customers. People
seemed to understand there was going to be some
craziness and it was quite obvious that the Apple folks
were working their butts off. Everything that went
wrong today was on AT&T’s part and Apple was
ready and did everything they could to smooth out the
process. It’s just beyond me why Apple agreed to
get involved with this iPhone in store activation
process in the first place. I understand
AT&T’s legitimate concerns with subsidized
phones being let into the wild without a contract, but
there has got to be a better way. I can’t imagine
Apple letting this mess continue next year.
It’s too late and I’m too exhausted to get
into my first impressions of the iPhone right now. In a
nutshell, I like it and it’s pretty much working
as expected. Look for a more in-depth review to follow
in the coming days and I’m sure I’ll have a
whole lot more to say on our next episode of the
Podcast which will likely come out sometime next week.
In the mean tine,
check out the flickr photos for
a walkthrough of my experience at the Apple Store
and some comparisons between the iPhone and iPhone
3G.